Book Lapland review
Unlimited-distance aurora hunts with meteorologist support and professional photos, from a budget group bus to fully private 4×4 chases.
Rovaniemi city centre (also Levi & Saariselkä)
Our verdict
For most visitors Book Lapland is the safest single booking in Rovaniemi: a guarantee that is backed by an unlimited chase radius, professional photos and the biggest review base in town — at a starting price that undercuts most rivals.
Overview
Book Lapland is a Rovaniemi-based operator whose core business is aurora hunting. Its guides are mostly born and raised in Lapland, and the company runs tours out of Rovaniemi as well as Levi (Kittilä) and Saariselkä. Beyond aurora tours it sells husky, reindeer and snowmobile safaris, holiday packages and accommodation, including the glass-roofed SkyView Igloo Resort.
What sets Book Lapland apart on paper is the combination of three things most competitors only offer one or two of: a genuinely low entry price, an unlimited-distance chase on the premium tours (guides will cross into Sweden when the Finnish sky is clouded over), and a written money-back guarantee. The company says its unlimited-distance tours succeed more than 95% of the time.
Review volume is the other headline. Across Tripadvisor, Google and Trustmary the company shows well over 13,000 reviews averaging 4.8–4.9 out of 5 — by some distance the largest review base of any aurora specialist we looked at.
Photos: Book Lapland.
What the night is like
Pick-up is from hotels within roughly 10 km of the city centre. Before departure, the guiding team checks cloud cover, solar wind data and the KP index, and coordinates with a meteorologist; the guides then work as one network, sharing live sightings between vehicles.
On the Premium Small-Group tour (max 8 guests) there is no fixed route and no clock: you stay out until the lights appear or conditions make it impossible, which can mean anything from 4 to 12 hours. Expect hot drinks and snacks, often a campfire stop, warm overalls on request, and a guide who handles the camera so you can watch the sky. Photos arrive by email after the tour.
The Signature group tour is larger and shorter, but keeps the guarantee and photos — the main trade-off is less flexibility on how far the vehicle can go.
Tours & prices
Prices per adult unless stated. Checked October 2026; seasonal prices vary.
Northern Lights Tour – Signature Experience
Most popular. Guarantee + photos included. 4.9/5 from 2,500+ reviews.
Duration: 4–6 h · Group: Group
Northern Lights Pro Tour – Premium Small Group
Unlimited distance & time, 4×4 vehicle, meteorologist support.
Duration: 4–12 h · Group: Max 8
Northern Lights Pro Tour – Private
Your own guide-photographer and vehicle; ideal for proposals and families.
Duration: 4–12 h · Group: Up to 8
Guarantee: 100% money-back guarantee on the guaranteed-view tours if no Northern Lights are seen.
Strengths and weaknesses
Strengths
- Unlimited-distance chasing on Pro tours, including cross-border trips to Sweden
- Money-back guarantee if no aurora is seen
- Professional aurora photos included on every tour
- Lowest entry price among guaranteed tours we compared (from €79)
- Largest review base of any Rovaniemi aurora specialist (13,000+)
- Same team also runs tours in Levi and Saariselkä
Weaknesses
- Unlimited tours can run very late — up to 12 hours in a vehicle
- Some reviewers report slow processing of no-show refunds
- Group tours occasionally cancelled if the minimum number of guests isn't met
- Photo delivery times vary; allow a few days in peak season
What reviewers say
Recurring themes we found across public guest reviews — summarised, not quoted.
Praised for
- Guides who explain the science and keep checking weather in real time
- Willingness to drive far — sometimes to Sweden — to find clear skies
- Photographers who set up your shots and adjust settings for you
- Campfire stops, hot drinks and a well-organised pick-up
Common complaints
- Refunds for unsuccessful nights taking longer than expected
- Last-minute cancellations when tours were under-booked
- Long drives with limited snacks on the longest nights
Score breakdown
Aurora strategy & chase range · 25% weight
How hard the operator works to put you under a clear sky: forecasting tools, willingness to relocate, distance and time limits.
Guest reputation · 20% weight
Average rating and review volume across Google, Tripadvisor and verified-review platforms. Volume matters: 4.9 from 3,000 reviews outweighs 5.0 from 30.
Guides & photography · 20% weight
Guide expertise, storytelling and safety, plus whether professional aurora photos are included and how good they are.
Group size & comfort · 15% weight
How intimate and comfortable the night is: group caps, vehicles, warm clothing, fire, food and hot drinks.
Value & guarantee · 10% weight
What you get for the starting price, and what happens if the sky doesn't cooperate — money-back, rebooking or nothing.
Transparency & booking · 10% weight
Clear terms, cancellation policies, published company information and sustainability credentials.
Total = weighted average of the six criteria. Full methodology
Tips before you book
- 1If you only have one or two nights, book the Premium Small-Group tour — the unlimited range is what makes the guarantee realistic.
- 2Book your aurora tour for your first night; if it's cloudy, you still have time to rebook.
- 3Take a power bank and a snack: unlimited tours can last past 3 a.m.
Book with Book Lapland
Tours from €79 · 4–12 h · Money-back guarantee
Sources
Ratings and prices as published in October 2026. Review counts marked “+” are rounded figures shown by the operator.