Wild About Lapland review
Small-group wilderness tours (max 8) founded by a former Royal Marine, with a strong sustainability record and family-friendly options.
Rovaniemi city centre
Our verdict
The pick for travellers who value a small, calm group and outdoor expertise over maximum chase distance.
Overview
Wild About Lapland was founded by Theo Turner, a former Royal Marine Commando and professional outdoor instructor, and has built its name on small, well-run groups that never exceed eight people.
With roughly 1,500 Tripadvisor reviews at 4.8 and close to 800 Google reviews at 4.7, it has one of the deepest review bases among small-group specialists, and both the Biosphere and Sustainable Travel Finland labels.
The aurora range is broad: a wilderness tour with a professional camera, a family tour, a snowmobile tour, a snowshoe night hike and a guaranteed hunting adventure.
Illustrative photos from Unsplash — not taken on this operator's tours.
What the night is like
The flagship Northern Lights Wilderness Tour lasts about 4 hours and visits up to three locations depending on where the sky is clearest. Winter overalls and boots are provided, and the guide photographs you with the aurora; photos are sent the next day.
Because the tours are time-boxed, they won't chase across the border on a cloudy night — on those evenings the guarantee product is the better bet.
Tours & prices
Prices per adult unless stated. Checked October 2026; seasonal prices vary.
Family-Friendly Northern Lights Adventure
Shorter pacing for children.
Duration: ~3 h · Group: Max 8
Northern Lights Wilderness Tour with Pro Camera
Up to 3 locations; photos next day.
Duration: 4 h · Group: Max 8
Guaranteed Northern Lights Hunting Adventure
Guarantee included.
Duration: Longer hunt · Group: Max 8
Northern Lights Snowmobile Tour
Drive your own snowmobile; no photos.
Duration: 4 h · Group: Max 8
Guarantee: A separate ‘Guaranteed Northern Lights Hunting Adventure’ (€179) carries a guarantee; standard tours do not.
Strengths and weaknesses
Strengths
- Strict 8-person cap on every tour
- Very experienced outdoor leadership
- Two recognised sustainability certifications
- Great family and activity combos (snowshoe, snowmobile)
Weaknesses
- Standard tours are time-limited — no unlimited chase
- Guarantee only on the more expensive product
- Small groups sell out quickly at Christmas and New Year
What reviewers say
Recurring themes we found across public guest reviews — summarised, not quoted.
Praised for
- Knowledgeable, safety-focused guides
- Peaceful forest locations without crowds
- Good photos and warm gear
Common complaints
- Cloudy nights with no chase beyond the local area
- Tours fully booked in peak weeks
Score breakdown
Aurora strategy & chase range · 25% weight
How hard the operator works to put you under a clear sky: forecasting tools, willingness to relocate, distance and time limits.
Guest reputation · 20% weight
Average rating and review volume across Google, Tripadvisor and verified-review platforms. Volume matters: 4.9 from 3,000 reviews outweighs 5.0 from 30.
Guides & photography · 20% weight
Guide expertise, storytelling and safety, plus whether professional aurora photos are included and how good they are.
Group size & comfort · 15% weight
How intimate and comfortable the night is: group caps, vehicles, warm clothing, fire, food and hot drinks.
Value & guarantee · 10% weight
What you get for the starting price, and what happens if the sky doesn't cooperate — money-back, rebooking or nothing.
Transparency & booking · 10% weight
Clear terms, cancellation policies, published company information and sustainability credentials.
Total = weighted average of the six criteria. Full methodology
Tips before you book
- 1Book 4–6 weeks ahead for December.
- 2Choose the guaranteed product if you only have one night.
Book with Wild About Lapland
Tours from €105 · 3–4 h · Some tours guarantee
Sources
Ratings and prices as published in October 2026. Review counts marked “+” are rounded figures shown by the operator.